WordPress has begun its expedition as a powerful blogging platform and evolved as the world’s most popular backend software suitable for all types of websites including ecommerce websites. It has completely changed the way of building an online store by introducing some dynamic plug-ins like Woocommerce, Easy Digital Downloads, JigShop, MarketPress, etc.
Bundle of multi featured plug-ins and functionalities have made it one of the most reliable ecommerce website development platforms. WordPress is flexible and can be transformed from normal website into ecommerce website just by installing Woocommerce plugin.
Woocommerce dominates the competition when it comes to build an SEO friendly wordpress ecommerce website. Its user friendly interface and top of the line features reduces the cost of hiring developers to set up a basic online store. However, you need professional help for custom wordpress ecommerce website development to meet your specific requirements.
According to some data available, around 17.77% ecommerce websites are successfully doing their business using Woocommerce. It includes even some big brands like Entrepreneur, Cosmopolitan and Harley-Davidson.
Key Features Of WooCommerce
- PayPal Standard integration
- Sales and Reviews Reports
- Multiple Shipping Options
- Flexible Couponing System
- Easy Inventory Management
- Easy to Use Interface
- Built-in SEO friendly features
- Free of Charge
- Wide Range of Free & Paid Themes
Besides its user friendliness, Woocommerce is search engine friendly as well which boost your SEO efforts. It helps you deal with duplicate content and provides schema markup built in support. You can even take your SEO efforts to new levels by installing paid Yoast WooCommerce SEO plugin.
Yoast WooCommerce SEO Plugin
Yoast has designed it to cater some specific SEO aspects related to ecommerce websites. Introduction of this plugin make Woocommerce even more reliable wordpress ecommerce platform to choose. It will help you to optimize your website and promote products more professionally.
Of course, it is a small plugin which has been facilitated with some new features. It provides a settings page function which helps you to improve product pages in terms of SEO. Below are some other benefits you will get by using this paid Yoast WooCommerce SEO plugin such as:
- Twitter Cards Enables you to show your products on twitter
- Add particular product’s manufacturer information into Schema.org and OpenGraph markup.
- Optimize the Woocommerce Breadcrumbs
- Make easier to streamline wordpress SEO columns when activated Woocommerce and WordPress SEO plugins together.
In short, it is worth to invest in this plugin. It saves you time and help you to improve the visibility of your products in search engines.
This is how, ever updating wordpress platform helps you to build up an online store ensuring better user experience and search engine visibility.