In the anticipation of the upcoming trends in 2018, the tendency of using voice search is going to increase. Though the year might see a phenomenal increase, the individuals love using the technology. According to Google, 41 percent of adults and 55 percent of teenagers use voice search on a daily basis. The trend of Voice search has increased exponentially as per the statistical data presented by KCBP.
Whenever an individual searches anything online through the Windows operating system, then the voice search is always used to a certain extent. But, voice search is not just for smartphones. Most of the Google Home or Amazon Echo owners have now been taking the advantage of the SMART technology. Moreover, the trend has also impacted the way in which professionals have to optimize content according to the SEO techniques.
Why Voice Search is Bound to Grow?
Embracing technology associated with voice search can really make the person act smart. The individual can save time in speaking rather than typing every single word. After all, faster searches are equivalent to faster answers. So, as you pace ahead this year, you would find people using voice search rather than the time-consuming task of typing with the keyboard.
Another trend that has been observed is that voice search is popular among smartphone users. An individual can launch a web browser just by speaking the name. Once the person comes across search engine apps, there are around 58 percent who don’t type the question. Much to your surprise, a few people have adopted the idea of sending text messages just after recording the voice.
Moving ahead, voice search has an impact on the SEO.
Voice search and SEO
Voice search has transformed the way in which people search for information. While the keywords are quite longer than the text-based searches, they stir up the conversation considerably. In fact, using Google Assistant would become popular when people speak naturally.
Now, for instance, if you would like to make cold coffee, then a person would simply type ‘make cold coffee’. But, with voice search, the query might just be quite long. The speech recognition technology would help him to enter ‘How do I make cold coffee at home?’.
It’s quite obvious that this would impact the research conducted for keywords. The SEO expert may also think a bit differently when on page SEO is concerned.
Voice search can always refine the search and aid the user to capture information swiftly. If the person types the query in form of a question then, he would be directed to the answer quickly. He no longer has to scroll up or down and click the URL to go through the information.
As the technology is introduced, people have become smart in fetching information. Once Amazon Echo is controlled through a voice command, the device would automatically utter the answer and offer the relevant information.
Content should always be transformed to offer direct answers to questions that are asked. Moving ahead, you can check out the steps on how to create voice-optimized content. But, firstly, you should know how to perform a voice search based keyword research.
Steps for Voice Keyword Research
Since voice search is quite natural, a single keyword has been obsolete. For instance, if the person is trying to source information through keyword like ‘diet’, and athlete, then it wouldn’t work. But, if the individual utters ‘how to follow a diet if you are an athlete’, then search engine would scope out better search engine results.
As you go through the results in the Google Keyword Planner, the keywords have to be selected based on the seasonal trends, the CPC and the search volume. Natural keywords can also be selected so the search volume is enhanced considerably.
NOTE: Avoid using really long keywords. But, conversely, the keyword length is bound to increase as people use voice search. Instead of optimizing the entire web page with long terms, you should always incorporate long keywords here and there in the content. Soon after Google traces the long tail keyword, the content would be shown among the results.
In case you need to enhance the process, then we suggest you use Answer The Public and BuzzSumo’s Question Analyzer.
Ways to Optimize Content for Voice Search
After you have finished writing the content, you should remember to include short answers in the content. Make sure that you note down the question after thinking from the visitor’s perspective. For example, if you write content for the question, ‘Are carrots good for you?’, then the speech recognition system would get back with the answer instantly.
Once you have published the website online, you should create voice search FAQ pages. Ensure that you include the most commonly asked questions along with the answer.
While you are optimizing snippets online, almost 40 percent of answers can be got. For example, if someone is keen to know whether ice is bad for dogs, then answer can be fetched from the information that’s just below the search bar.
Finally, with the release of the latest SEO update, Google gives preference to long form content. As the individual drafts the article, he should always include long tail keywords. Rather than simply stuffing them, he has to include them naturally and smartly.