If you are unaware of what Shopify is all about, then it is nothing but a content management system that’s developed for E-Commerce retailers. While the system has a host of features, Shopify can help to grow the online store and customer base. The user-friendly interface makes it easier to manage items which have to be showcased online. So, let’s have a look at the reasons why you should use the platform.
25 Reasons to Use Shopify for your Online Store
Shopify has many features which can help to rank the online store among search engine results. While the system provides access to advanced analytics, you can customize your site and promote products to customers. You, as an online retail retailer, may not have to bother about availing services of an SEO expert.
2) Dynamic Marketing
Once you plan to use Shopify, you can use numerous marketing tools including discount codes, gift cards, email marketing and product reviews. You can also promote the products on social media platforms and build an online presence. In case you are looking for some additional tools and extensions then you can go through the app store as well.
3) Easy to use and Maintain
If you are ready to invest time in building the Shopify store based on a particular theme, then you can do it quite easily. You are sure to transform your experience in managing digital content, as it is very much easier to navigate the Shopify admin panel. If you want something to be developed quite differently, then you can get in touch with the Shopify partner who would help you develop the site. This would save a lot of money which you might otherwise have to pay for the monthly subscription. You could also avail a 14 days free trial version if you are swift in getting the store up and running.
4) The Facebook Store
There are many reasons why retailers are using Facebook to promote a range of products. As the online store is set up, you can promote the products on Facebook and link the orders to Shopify. Since the CMS is driven by E-Commerce, it is actually very easy to manage all the orders. This feature can be extremely beneficial because a group of people living in the US always buy products or services through Facebook.
5) Abandoned Checkout Conversions
Every seller has to keep an eye on the initiative checkouts and completed checkouts. Shopify has an excellent feature to target customers and send them a notification to complete the purchase. The email can either be sent within an hour, 6 hours, 10 hours or after a day. You can always edit the template with a discount code and lure prospective customers to make a purchase. While this is a useful tool for any seller, it is rarely utilized to its greatest extent.
6) Customer Support
Shopify offers round-the-clock customer support either through a phone call, an email or an online chat. With 8 international phone lines, the support can be offered to any region across the globe. The best part is that the support services can be availed without paying anything extra.
7) Secure Payment Processing
Through the Shopify dashboard, the retailer can track money in real-time. In fact, it becomes much more convenient when someone is managing the online store. The individual doesn’t have to worry about setting a merchant account or a third party payment provider. Everything related to financials can be managed from one place.
8) Secure Hosting
As the retailer needs to trace the customer’s credit card details, the entire platform is PCI compliant. There’s nothing to bother much about issues associated with hosting and caching as well as hackers. There are numerous factors that affect the site speed at a global level. The customers have to no longer be skeptical since the web pages load quickly.
9) Advanced Reporting
Shopify comes with analytics tools that help to understand the business. It’s easier to generate reports and check which products are not getting sold off. Apart from tracking the sales, the platform helps to observe the profit margins. Once the reporting tools are used effectively, the retailer can get an idea of how the business is growing.
10) An Affordable Platform
At the first instance, a monthly fee of around 30 dollars may seem expensive. But, in comparison to a WordPress site, the cost is relatively low. You may have to pay for an SSL certificate and the services which the web developer offers.
11) No Hidden Costs
When it comes to managing an online store, you may have to consider the expenses such as hosting charges, development charges, server costs, and the costs due to customization. However, Shopify offers a cloud hosted service starting from 29 dollars. In case you want to avail extra features, then you can upgrade the plan accordingly. You would not have to pay for the hidden costs as the fees depend on the requirements.
12) Online Store Security
If you are wondering about security, then the CMS is certified PCI DSS compliant. The entire team cares about hosting the online store and has been dedicated in certifying the solution. There’s nothing to fear when the security standards handle the credit card and debit card information.
13) Access to Many Apps
An app store with many applications always enhances the functionality of the site. You can either add a popup for prompting the person to sign up for a newsletter, offers a discount to the orders that are placed or track incorrect delivery addresses. Every app can be added on your own and you don’t have to connect with the web development professional.
14) Omni-Channel Experience
Shopify always offers a multi-channel experience to its customers. If they wish to shop for items online, then the responsive interface allows them to do the task through the screen. Moreover, the Shopify POS helps to promote items and process order in the most effective way.
15) Easy to Integrate
In order to automate the backend functions, Shopify can be integrated with a CRM or ERP. This helps to optimize many business operations and maintain data integrity. It also helps to manage data and avoid duplication at several instances.
16) Can be Customized Easily
If you are planning to manage a large online store, then Shopify Plus can offer many features and customization options. You may also need solutions tailor made as per the requirements. An immense scope for scalability is what you can actually expect from Shopify Plus. Everything comes with the cloud hosted plan in which you don’t have to take the effort but simply focus on business development.
17) Essential Features
Shopify can be considered as an all-in-one solution especially when you are trying to build an online store. You can find the easiest way to manage inventory because products can be removed with ease. Moreover, you can implement analytics to keep a track of the sales, the order placed and everything important for the business.
Shopify is far more capable of offering three levels of customization. It boasts plenty of themes and an array of custom-built themes which can be purchased online. In addition, the developer can alter the elements of the theme to create any type of store. On the whole, the platform can easily be improved without the need of a web developer or a graphics designer.
19) Quick Inventory Management
Inventory tracking is simple with Shopify and retailer can avoid selling products which are out of stock. You can also use the alert app from the Shopify app store to receive notifications regarding low stock levels. You can also view the history of inventory in case adjustments are made over a period of time.
20) Analysis of Product Conversions
In the near future, the retailers can take advantage of product conversion analytics. A comprehensive report would present the way in which users have engaged with the product offering. This in turn would aid in making data driven decisions and determine the right set of products. Besides, the individual can get a clue of where he can probably promote the products.
21) Third Party Domain Transfers
With the recent version of the CMS, merchants can transfer domains through OpenSRS. They can not only authenticate the user but also set up the billing. As the partner helps to set up the store, this could be the best feature for people who wish to swtich to the Shopify platform.
22) Google Shopping Channel
Once the Google Adwords is set up, merchants can proceed with Google Shopify campaigns. This would help to create ads quickly, promote the products and increase web traffic. Moving ahead, the merchants can enter the expenses associated with the daily ads and then move on to run the desired campaign.
23) Admin Bar 2.0
Merchants can now manage content in a smarter way with the Admin Bar 2.0. They can either edit the products or update the products while they are browsing through the online store. This allows users to run the store when time is precious and valuable. The panel can aid to highlight the potential clients who haven’t spent time with the platform.
24) Shopify POS
The point-of-sale application can help to manage the entire store and the actual store with one platform. Merchants who have availed a plan can get a system with a receipt printer, cash drawers, and a barcode scanner. But, for smooth integration, it’s required to acquire and utilize compatible hardware.
25) Takes Charge of Updates
Now, it isn’t necessary to maintain many databases to run an E-Commerce store. You can get a robust platform for promoting products easily. The retailer doesn’t have to bother about updates and solutions for issues time and again. The monthly cost covers built-in features and applications to boost the functionality.
So, if you would like to try the this open source CMS, we would be glad to guide you in the right direction to get started with Shopify.