Every business, no matter their size, must have a website. However, SEO is really challenging due to time and cost involved in small businesses. In all cases, knowing at least your options and throwing a wider net over the ways to market your small business is going to be key here.
You must know what SEO is and its concept to drive traffic from target audience/customers.
What is SEO
SEO which refers to Search engine optimisation is an online practice of developing your website to make sure you are visible in the free listings found in search engines such as Yahoo, Bing and Google. The main purpose to get more visibility is to drive more traffic, which then is turned into sales. The traffic acquired in this way is known as organic or editorial – as opposed to SEM (Search Engine Marketing) that you pay for.
The better your SEO, the sooner you get customers when they do an online search for a specific local business. Search engine spiders crawl the most relevant content matching people's search, so the way you create, control and maintain your website's content is important to both for your success and website's traffic flow.
How SEO helps small businesses
There are plenty of ways to get the word out about your business: radio ads, flyers, advertisements, phonebook, paid online advertisements and more. But all of those can cost you a bomb.
SEO comes handy to bring in new customers for your business. So why more people don't do it? SEO takes patience and time to do it right. Most people just want faster results and aren't willing to spend the time, but it is not something that happens overnight. Few of the benefits of using SEO for small businesses are;
Search engine optimisation for small businesses is an efficent ways to advertise. SEO does not have to be expensive. Of course, you can make a reasonable investment if you wish to have an expert, but this might make more money than you will part with.
Get new markets
You may be working on it from Australia, but there is no reason why can't you see it to the people in London. You must reach them. With search engine optimization this becomes possible. In various ways, online marketing is purely changing the business world.
More website traffic
Having an online site is pointless if you are not driving traffic to it. If people don't know what you are selling, they can't buy it or even enquire about it. A good site is a wise investment, but only if you are going to promote it.
SEO guide for small business owners
Search engine optimisation for small businesses doesn't have to be complicated. You can improve your online visibility in search engines and get visitors to your website by targeting just four things – selection of keyword, creating good content, on – site optimisation and backlinks.
The starting point of all small business SEO process is keyword selection. Consider choosing a keyword that is relevant to your business, which people are actually looking for, and which are not too competitive for your budget. Pick the right keyword and limit yourself to around five to begin with – and you will get satisfying results on a small budget.
After selecting the keyword you must create one page content for each of them. The content you create must meet the intent and people's need who search for a specific keyword. It must also be better than the content that is there on the first page for your chosen keywords.
You then have to add the keyword, page url, page title, meta description and header tag for each page after creating a new content.
Creating a good content, and optimising it properly, will result in good website ranking in search engines, but probably not high as expected. It's the number of quality backlinks – links that you get from other sites – your site has that will analyse if your site makes it onto the first page of the search results.