Are you struggling for leads? Do you own local business? Why don't you optimize for search engine?
Why you are not ranking for Google?
You can!!! It's not hard!! It's not so expensive. Why do you keep spending thousands of dollars for Google Adwords? That's fine if you're enough reach BUT what if I can show you free ways for Local SEO Strategy Marketing?
Today, I'm going to show you "Free Ways which can help you to Generate Leads for Local Business"
Free Local SEO Marketing Strategies for Small Businesses
1. Google My Business
It allows you to "Localized Business" you can add your company name, Phone number, address. Once you listed there, you can rank for localized pack.
When you search for Carpet cleaner, you will get list of carpet cleaners nearby your location. That's the localized pack.
This is first step after you're ready for marketing.
2. Local Reviews
When you get reviews on Google, you get a chance to rank higher. Always tell the customers to leave reviews / rating after using your services.
People want to get review on Yelp these days. That's not wrong but why don't you get review on Google because they allow you to rank higher.
3. NAP Concept
NAP is an abbreviation of Name, Address and Postal Code. It plays a vital role when it comes to local SEO.
What you have to do is just put your complete contact details (business name, location, contact number, email address, etc) anywhere on each web page.
We mainly recommend footer and header as the best places to put NAP details.
4. Basic SEO Optimize
If your website is developed in WordPress, use the YOAST SEO plugin. It will optimize your content without technical knowledge.
You don't need to pay thousands of dollars for marketing agencies.
If you're not running WordPress, that's fine. You can optimize by adding Meta title, descriptions tags manually.
Please be sure you add Primary Keywords in Meta title and Description. Also make sure you add Keyword to the content.
5. Create More Content
If you're having Carpet cleaning website & want to rank for "Carpet Cleaner XYZ city", then I would suggest to write content for How to make your carpet clean, Best way to make carpet like new, all this kind of stuff.
I understand you're not in the business of teaching people, But reading all these content about Carpet business, It will help to get listed for Carpet terms.
6. Google Search Console
Yes, It works like your partner. Google Search Console (GSC) previously known as Google Webmaster tool.
By submitting you site to GSC, you can find the Issues, suggestion from Google.
You can create XML sitemap using free tool and submit to GSC. You can specify which Location you want to set up.
And Many more.
There are lots of things to do with Local SEO.
Are you frustrated with Local Ranking? Please get in touch with us.